Tiptoe Carefully Through the Election Minefield

By:  John Ingrisano, CLU
This election year has proven to be one of the most contentious in modern history.  And with the United States presidential election on November 8 almost here, the figurative (and sometimes, literal) fisticuffs may actually intensify in the coming weeks.  So, more now than ever before, at least in our recent history, you may want to watch your words and tiptoe very carefully through the political minefield of Trump versus Clinton.     

“But all my clients agree with me,” you may say.  And that may be the case.  However, there may be a spouse or a friend or acquaintance who does not agree.  Why would you want to risk alienating even one potential client?  That also means – for the sake of your business – think twice before you plaster a bumper sticker on your car, put up a yard sign or attach a political poster to your office window or door.    

Yes, you most certainly should get out and vote your conscience and/or your pocketbook on election day.  However, as a professional who does business with the public, you also should temper your words … perhaps even bite your tongue at times.

Good luck and good selling, and be careful tiptoeing through the political minefield in the coming weeks.
 
JOHN R. INGRISANO
CUSTOM COMMUNICATIONS
4279 HUNTER ROAD
GAINESVILLE, GA 30506
(770) 314-2649
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