Talk About Life Insurance In September

Talk About Life Insurance In Spetember

by John R. Ingirsano, CLU


This will be short and to the point.  In August and September, our children and grandchildren return to or start school.  It is the same for our prospects and clients.

We think, we wonder, and we dream for them; we marvel at how quickly they growing into adults.  We cannot help but imagine where their lives will take them in terms of their careers and ambitions.

This is also why the start of the school year is the best time of the year to talk about life insurance.  Here are to approaches on which to focus:

The general need to protect young children while they are still minors and living at home.  In a nutshell, ask prospects:  “What would happen to them if something happened to you?”  Should a parent die, education plans may have to be put on hold  It is not uncommon for those plans to be postponed indefinitely and for any college savings accounts to be raided to pay for necessities.

The college need to help them pay for their higher educations.  According to The Scholarship Workshop, the average tuition for a public college or university in the 2016-17 school year comes to $10,660.  Factoring in all expenses, the total could go as high as $33,330.  Private schools are nearly double that.      

What to do:  Talk to parents and grandparents about education needs and college costs.  Then help them protect their children’s dreams with life insurance coverage and college savings plans.

One approach:  Grandparents may be in a financially better positon to help.  When talking to your older clients (and they may be as young as in their early 40s), recommend having the grandparents pay for insurance on the lives of their adult sons and daughters, paying the premiums for the coverage.  Also, they may wish to set up and help fund a college tuition account. 

The bottom line:  There is never a bad time to talk about protecting college plans positive.  However, this time of year is especially appropriate as students start or head back to school.    -- JRI

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John Ingrisano is a former insurance agent, business journalist, sales trainer and “marketeer” who has developed sales programs, newsletters and marketing campaigns for dozens of major insurance and financial services companies over the last 35 years.  He is also a public speaker and author of several books, including “The Back to Basics Book of Selling:  A Guide to a Successful Sales Career” and “The Back to Basics Book of Money: A Couple’s Guide to Financial Peace.”   John can be contacted by phone at (770) 314-2649 or by email at This email address is being protected from spambots. You need JavaScript enabled to view it.