Life Insurance & The Single Mom

A Mother’s Day Thought

by John R. Ingrisano, CLU

Single mothers have their hands full.  Their needs are unique and often neglected.  So, as a professional, you need to help them.  

Single mothers have a ton of responsibilities.  Perhaps the husband has died.  Perhaps they are divorced.  Perhaps he never was matrimonial material.  It’s a moot point.  She is the primary go-to gal, the one shouldering most, if not all, the responsibilities of raising and protecting her family. 

As many single moms will confess, she needs about a 35-hour day and an extra pair of hands just to keep the household going, the kids fed, the laundry done, the car running, the bills paid.  While her friends are off playing on the weekend, she is most likely picking up extra cash at a part-time job.  On her day off, she does next week’s grocery shopping, cleans the house and, of yeah, tries to find some time to spend with her children.

Whether she is a young parent trying to figure out which diapers to buy or a veteran of refereeing sibling squabbles and who-put-the-empty-milk-carton-back-in-the-frig inquisitions, motherhood can simultaneously be awesomely rewarding and exhaustingly challenging.

Single mothers face a big, two-fold challenge: to keep the household going today AND to make sure that, if anything happens to her, her children are still financially protected.  As long as she stays healthy and can work, her children’s needs will be met … somehow.  However, what if something happens to her?

That is where life insurance plays a key role.  As you know – and as single mothers need to be informed -- life insurance is specifically designed to replace lost income, which means it can provide funds to care for surviving family members.  Proceeds can prevent her children from becoming dependent on the charity of family members or strangers for their upbringing.  Just as important, it can provide legal guardians with the income to properly support them and make sure they have all the opportunities you desire for them.

What is your role in all this?   

1. Arrange an appointment to review her life insurance needs.  Remind her that there is no cost for the review. 

2. If the children’s father is paying child support (and even if he isn’t), encourage her to talk to him, if possible, about his life insurance program (and possibly about helping pay for hers).

3. Encourage her to pick guardians for her children, and do so with great care.  Suggest that she select individuals who are both capable and willing to assume the tremendous responsibility of raising her children if anything should happen to her.  Make sure potential guardians understand that this is not a ceremonial honor, but the acceptance of a legal responsibility, one that could involve a significant financial burden.

4. Encourage her to draft or update her will.  Remind her that verbal instructions and plans carry no weight in probate court. 

The bottom line:  Single mothers have huge responsibilities in the form of their children.  Your role is to show them how they can protect them financially.  So, work hard, make money, have fun, and do your part to help single mothers meet their responsibilities. 

John Ingrisano is a former insurance agent, business journalist, sales trainer and “marketeer” who has developed sales programs, newsletters and marketing campaigns for dozens of major insurance and financial services companies over the last 35 years.  He is also a public speaker and author of several books, including “The Back to Basics Book of Selling:  A Guide to a Successful Sales Career” and “The Back to Basics Book of Money: A Couple’s Guide to Financial Peace.”   John can be contacted by email at This email address is being protected from spambots. You need JavaScript enabled to view it..

Copyright © 2016 John R. Ingrisano